
19th Apr 2009
The Web and traditional media- a marriage of inconvenience
The Internet is the world's greatest innovation and yet it's strangling the life out of traditional media so what's the solution to stop the traditional media world imploding?
One potential answer is a Web licence fee, more details of which can be found here..
8th Apr 2009
The NHS - Time to catch up
Here at Evolv, we are keen on observing how our new connected society is emerging and the impact that Web 2.0 is having on more public facing organisations so we thought it would be worthwhile to see how the NHS is utilizing the web in these days of self diagnosis and of course NHS Direct!
On the face of it, the signs are positive, there are a number of new sites that are springing up like Myhealthspace- a nice play on Myspace where we, Joe Public are encouraged to store all of our medical records to help you organise your helth needs and access NHS services then there's NHS Choices, which seems to be a portal for all of NHS's services and a jump off zone to other NHS websites but we can't help but think that there are a lot of missed opportunities particularly on a local level.
Take for example one of our colleague's recent experience post pregnancy or should we say lack of experience. Firstly, there seems to be no central pregnancy database or resource online where expectant mums can get all the information they need/and register for local services, secondly, having had the baby, no support network was apparent, which seemed a huge missed opportunity. Surely there's scope for a text message service telling you when clinics are being held and encourage you to participate? Overall, she was left feeling disappointed,
NHS Direct is a fantastic service but on a local level, it would appear that the health bodies are not using the tools at their disposal to both keep their public in the know but also to engage and involve them. So it got us thinking, how could we help?






