AOL launched the /discuss campaign at the start of 2007 to get people to reappraise AOL and the role it has played in the development of the Internet. The campaign asked the question as to whether the Internet was a good or bad thing for society and encouraged people to discuss the impact the Internet has had on their lives.

Evolv was appointed to develop the digital content strategy around the campaign, to devise and implement initiatives to drive traffic to the dedicated /discuss microsite, which we ran for AOL and to activate online PR campaigns across blogs and social networks to build awareness of the /discuss platform.

On the back of the /discuss activity, Evolv also worked with AOL on the relaunch of its online advertiser resource, MediaSpace.

© 2010 Evolv Digital Ltd.