ProActive South London is a Sport-England funded organisation that has a remit to increase physical activity and participation in sport in a number of London boroughs including Croydon, Kingston and Bromley. In February 2009, ProActive ran a campaign to get more women playing sport in Croydon and wanted a platform to raise awareness of the activity that was backed by Lianne Sanderson, the England women's footballer.

Evolv came up with the idea of Love2takepart.com - a dedicated microsite to build awareness of the scheme, to give participants the opportunity to register their interest in taking part and to read more about Lianne's involvement.

The website was ProActive's first dedicated digital marketing push around one of its events and Evolv has just been commissioned to work on the campaign for Spring 2010.

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