67% *of UK adults are online and the Internet is the second most consumed medium after TV**
92% of people who are online now have broadband so they are spending longer online and using the web as a key lifestyle tool.
Online Advertising is now worth almost £1.7bn and it's bigger than Radio and Press with online accounting for nearly 20% of total advertising spend in the UK.***
Search accounts for 58.3% of online advertising with display and classified acounting for 41% and email making up the remainder.
* Data from Mintel Internet Quarterly - UK - September 2008
** IAB First Half Year Ad Spend Report 2008
*** BMRB Internet Monitor May 2008
92% of people who are online now have broadband so they are spending longer online and using the web as a key lifestyle tool.
Online Advertising is now worth almost £1.7bn and it's bigger than Radio and Press with online accounting for nearly 20% of total advertising spend in the UK.***
Search accounts for 58.3% of online advertising with display and classified acounting for 41% and email making up the remainder.
* Data from Mintel Internet Quarterly - UK - September 2008
** IAB First Half Year Ad Spend Report 2008
*** BMRB Internet Monitor May 2008
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